Commercial/advertising photographic archive

[Nas]

Looks like a typical L shaped studio room set, then what apperas yo be window with closed blinds is hangig

Ian

I noticed the window after looking at the pictures more closely. I hadn’t zoomed in on my phone

 

[Soulstar89]

Thank you @Nas. This is gold.

 

[Nas]

Rover. Circa early 1990s. 10x8 transparency. All lit with reflected tungsten light in a cove. The heat inside the studio during hot summer days was brutal. I remember we hired an air conditioning unit to make it bearable.
The colours in the original film are absolutely stunning. My phone can’t capture the colour saturation but you get the idea. All in one shot in camera. Those were the days.

 

[Nas]

Studio shenanigans. Circa 1990. 5x4 Polaroid.
We worked on a brochure for Hoover products and built a small kitchen set in the studio. The washing machines had removable drums, presumably to cut down on weight.

 

[Soulstar89]

Studio shenanigans. Circa 1990. 5x4 Polaroid.
We worked on a brochure for Hoover products and built a small kitchen set in the studio. The washing machines had removable drums, presumably to cut down on weight.

Lmao hahahahahaha

 

[Nas]

10x8 Polaroid, 1989. I believe this was for a portfolio shot. I will share more details but for now, I’ll let you have a think about what’s going on here.

 

[David M]

Nice to see that you had really clean assistants.

 

[YorkshireBloke]

At the studio we used Tungsten lights in the cove and bounced the light for cars or anything highly reflective. Exposure times were long, the tungsten film was slow. For a lot of other shots we'd use strobes. There was an ancient looking flash power pack on wheels which I think was 5000 watts of power. For a shot like this I think it would have been strobes for the short flash duration.

I just took a chance on 3 x of the wheeled Strobe units, flash "heads", stands, barb doors and the whole works - ex pro studio in the East End...

Either a brilliant buy or a lot of messing about for no reward.... Didn't pay much...

Robert

 

[Nas]

I just took a chance on 3 x of the wheeled Strobe units, flash "heads", stands, barb doors and the whole works - ex pro studio in the East End...

Either a brilliant buy or a lot of messing about for no reward.... Didn't pay much...

Robert

Congratulations. Make sure you get a hold of a copy of the instructions because there’s a sequence to follow before you switch them on. At the link I shared to the Facebook group you’ll find instructions and also a video explaining. I’m nothing to do with the group, I was browsing out of curiosity.

 

[Nas]

Rover and Bentley shots on 5x4 Fujichrome. Circa mid 1990s. Studio and location. Note the painted sky background in the shot with the models. This would’ve been cropped just above the roof of the car hence the models keeping their arms out of frame.

 

[Nas]

Cropped 10x8 transparency. Circa 1990s. Mini advertising. I’m guessing this was a studio set but I’m not sure. The colours in the original are fantastic.

 

[Dave_P]

This is all amazing stuff. Any chance of dropping all this stuff into a dedicated archive webpage/gallery in addition to posting them on here? I believe this stuff deserves a wider audience and will be of interest to many, well beyond this admittedly fairly niche forum.

 

[Nas]

This is all amazing stuff. Any chance of dropping all this stuff into a dedicated archive webpage/gallery in addition to posting them on here? I believe this stuff deserves a wider audience and will be of interest to many, well beyond this admittedly fairly niche forum.

Thanks. I agree. I’ve been uploading to a Flickr gallery for sharing. I’m not a fan of antisocial media platforms.

 

[Nas]

Rover car interior. Early 1990s. Cropped 10x8 Fujichrome. Note the hand painted background which was on big wooden panels. Tungsten lit.
For these types of shots we would be sent brand new cars with roofs chopped off or doors and posts removed to enable photography.

 

[Nas]

Car tracking shots. Early 1990s. 35mm transparency. For these a Nikon F3 was attached with a suction cup and cinch straps to the side of the front car. Communication with the following cars was via walkie talkie. It felt like being in The Italian Job. Right hand shot of Mini Metro (Rover 100 for French market) was in the South of France around Nice.

 

[Nas]

Ford Anglia shot. 1989. This shot, for me is legendary. I was working at the film lab processing the E6 colour film from this shoot and it’s hard to explain how mind blowing it was. Not only the originality of the idea but also the scale and execution of it. Long before Photoshop existed. Final colour shot still to come. Below left shows the original Ford Anglia which I think was purchased for this shot. I don’t think it was working and had to be pushed into the studio (I need to check on these details).

 

[Dave_P]

Rover car interior. Early 1990s. Cropped 10x8 Fujichrome. Note the hand painted background which was on big wooden panels. Tungsten lit.
For these types of shots we would be sent brand new cars with roofs chopped off or doors and posts removed to enable photography.

I can picture Alan Partridge in this interior, complete with string-backed driving gloves.